Summer Sparkling Fragrances
Packaging
This Bath & Body Works seasonal summer line is inspired by fresh cocktails commonly enjoyed during warmer days, and the fragrances reflect this theme, with a focus on and invigorating scents that evoke feelings of joy and relaxation.
The labels for the summer fragrance line appropriately represent the feelings evoked by the fresh, bubbly scents, and moments of relaxing vacations.A summer line is an opportunity to create a sense of a more relaxing time in our life. This is can be through storytelling design that helps the viewer feel like they are transported.
