Zazzy Cats Rescue
Website & Branding Redesign
Redesign the website for the non-profit organization Zazzy Cats Rescue, focused on capturing their unique personality and creating a better experience for all users interested in adoption and donation.
Zazzy Cat Rescue is a Non-Profit Public Benefit Charity Organization based in Long Beach, California. Our rescue was founded for the primary purpose of rescuing high-risk cats, kittens, expectant and nursing queens directly from the community as well as city and county shelters in the greater Los Angeles area.
Client
The current website does not distribute its information in a way that is helpful to its users. It is mostly one long scroll instead of categorizing it into different pages. It can be a bit overwhelming while making basic tasks and could frustrate their users and discourage them from engaging with Zazzy Cats.
Problem
Current Website
Solution
Updated Branding
Easy Navigation
Reflecting Personality
Current Goals
Establish trust
Sponsor Opportunities
Increase engagement
Future Goals
It is a priority to understand the user’s needs and how they can be reflected in this redesign. It will stand out from main competitors as its focus will be to organize all information.
Approach
After understanding the current strengths and challenges from the website, I created a set of requirements that could elevate the user experience.
Strategy
Process
Understanding the role of Zazzy Cats compared to their competitors
Reading their reviews and comments on social media
Identifying their tone of communication and how they interact with their current and future clients and donors
Research
Competitors
Humane Society of the USA
Living Free Animal Sanctuary
The age range of website users is from 16-65+
Anybody who is interested and committed to adopting a cat
Someone that needs to find a new home for cats
Potential donors that would like to know more information about the rescue mission
Target Audience
Site Outline
Categorizing the information and prioritizing the needs of my user persons as they would be the most common tasks need for this web redesign
Zazzy Cats Rescue is the first result from searching “Cat rescue in LA”. However, it is not the rescue with the most reviews. This might create distrust among first-time visitors.
They are very active on social media and organize plenty of events. This means they have a strong community
Positioning
The new website will communicate a friendly and welcoming message to viewers. Clarifying the overall mission of Zazzy Cat Rescue which is to help aid high-risk kittens and find new homes for these cats.
